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Best Odds Guaranteed

Want more bang for your buck? The odds are in your favour with BOG.

How to qualify:

  1. Place a Win or Each-Way bet on any UK or Irish race after 8am on race day (excludes ante-post, Lucky 15, Lucky 31 and Lucky 63 bets). 
  2. If the Starting Price (SP) is bigger than when you backed it, you’ll be paid out at the newer odds. 

What exactly does that look like? 

Let’s say you place a £10 bet on a horse to win at 5/1. If it does the business after drifting to 10/1 by the start of the race, your return would be adjusted to the higher SP. 

That means you’d pocket £110 instead of £60 – a difference of £50. 

At Betfred, BOG is the standard. 

Terms & Conditions

Our general Betfred Terms and Conditions apply to this Offer in addition to the Significant Conditions below. If there is any conflict between the Significant Conditions and our general Terms and Conditions, the Significant Conditions will take precedence.


Significant Conditions

Who is eligible for this Offer?

  • New and existing verified online customers can take part.

How do you qualify?

  • Place a bet on any UK & Irish race(s) after 08:00 on the day of the race.

What will not qualify?

  • Bets placed on Super Extra Place Races.
  • Bets placed on Lucky 15s, 31s and 63s. (Best Odds Guaranteed will apply to Lucky 15, 31 and 63 bets in Betfred shops).
  • Bets placed on Ante Post, Tote or Pari-Mutuel.
  • Bets using existing Free Bet funds.
  • Bets placed on specials markets or boosts.
  • Bets placed at Start price.
  • Races where non-runners result in the race reverting to SP only.

What will you receive?

  • Best Odds Guaranteed will be applied on qualifying bets where the SP is bigger than the price taken when the bet was placed.

When will you be credited?

  • You will be credited upon settlement of your bet.

Are there any other limitations you should know about?

  • In the event of a Rule 4 deduction, we will pay at the bigger odds after the Rule 4 deduction has been made to the price taken.
  • Where the terms of the offer are breached or there is evidence of collusion by a customer, or group of customers, which seek to guarantee profit irrespective of the outcome, Betfred reserves the right to void the bonus element and settle the bets at the correct odds.
  • In the event of a dispute, the decision of the Betfred Management Team will be final and based on our Terms and Conditions.
  • Betfred reserve the right to exclude certain customers from this offer at our discretion due to internal risk policies and/or account staking restrictions. Customers will be notified separately if we have placed restrictions on their account.

Can we change or remove this Offer?

  • Betfred reserve the right to withdraw the promotion, if required, for reasons beyond our control, such as system failures or supplier withdrawal (not exhaustive). In the instance that this happens, we will endeavour to communicate any withdrawal in a timely manner.