Cookies on this website

We use cookies to give you the best experience possible. By continuing to navigate through this site you consent to the use of cookies in accordance with our cookie policy

Cookie Policy

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This application sets cookies which collects browsing and usage data.

We ask that you read our Privacy Policy and this Cookies Policy to fully understand how we protect your privacy and manage your privacy rights. A cookie is a text file that is put on your device (computer, laptop, notebook etc.) when you visit a website or when an app is downloaded. Cookies can give users a better experience and make the website or app work more efficiently. Without cookies, it would be very difficult for things like the user's preferences or registration details to be remembered for a future visit.

Some cookies are deleted when you close your browser. These are known as session cookies. Other cookies (such as tracking cookies or authentication cookies) remain on your device until they expire, or you delete them from your browser. These are known as persistent cookies and enable us to remember things about you as a returning visitor.

Cookies and how we use them

We use cookies and other similar technologies to:

  • Provide a secure online environment for you to visit
  • Give you a better online experience and track website and app performance
  • Help us to make our website and app more relevant to you

Below we explain a bit more about each of these types.

Strictly Necessary Cookies

These are cookies that are essential for the safe operation and navigation of our website and app. If you don’t allow these cookies, then you won’t be able to use your Betfred account. They help make our website usable by enabling basic functions like page navigation and access to secure areas of the website. It cannot function properly without these cookies.

They are used to maintain an anonymised user session and to assist with device recognition which helps with fraud prevention and authentication.

They are also used to enable us to store information about how a user has landed on our website. This is needed so we can pay out affiliate partners appropriately.

Cookies that Enhance Functionality

These cookies remember your preferences and tailor our website to provide enhanced features. Without these cookies, we cannot remember your choices or personalise your online experience and some parts of the website may not work properly.

We use them to track new registrations and determine whether you are logged on to our website. They are also used to store account ID and keep track of your preferences across the website as you browse from page to page to save you re-entering the same information repeatedly.

Cookies used for Analytical and Performance

These cookies allow us to count visits and traffic so that we can improve the performance on our website and therefore improve the customer experience by understanding how visitors use our online services. If you don’t allow these cookies, then we won’t know which pages are the most (and least) popular.

They allow us to track user behaviour such as new and returning visitors and help us to measure the effectiveness of spend in relation to adverts.

Cookies used for Targeting

These cookies and similar technologies are used to tailor and deliver adverts relevant to you and your interests and to help measure the effectiveness of advertising campaigns. They can track your browsing history and online activities across websites to create a profile of your online activities and interests.

Without these cookies, online advertisements you see will be less relevant to you and your interests. Although these cookies and similar technologies can track your visits to other websites, they don't usually know who you are.

You can manage which cookies you want to allow by going to our cookie preference centre and managing your settings.

For more information on cookies and how to manage them please go to or

If you have any questions or comments on this Cookies Policy, then please contact: The Data Protection Officer, 56-58 Benson Road, Birchwood, Warrington, WA3 7PQ.

This policy was updated on 17th October 2023