Betfred Cookies

Cookies @

What is a cookie?

Cookies perform a multitude of tasks, allowing you to navigate between pages with ease, storing your preferences and improving your overall interaction with the website.

If a website doesn't use cookies it will act as though you are a new customer every time you log-in – for instance, should you enter your log-in details and subsequently move to another page it won't be able to recognise you and it won't be able to keep you logged in.

How does use cookies?

At your onsite experience is very important to us and we use cookies in a number of different ways to help us ensure that every visit is as smooth, helpful and informative as possible.

The cookies across our site may be session or persistent cookies and may be set by different technologies. Opting out of cookies set by our site can be achieved by changing your browser settings, however be aware that this can reduce site operations and functions. *For more on this see the section entitled 'How do I manage/control my cookies?' below.

Different types of cookies

First Party

Put simply, first party cookies are set by the website and can only be read by the site.

Third Party

Set up by a different organisation to the owner of the website you're visiting – for example a third party analytics company or content embedded from websites like YouTube - which set their own cookies.

In addition to this third party cookies may also be used by advertising networks to deliver targeting advertising.


Stored temporarily during browsing sessions, these cookies are deleted from your device when the browser is closed.


Unlike Session cookies, these files remain on your PC after the browser has been closed and are used to remember things for your next visit such as preferences, log-in details etc.


Different to web browser cookies, flash cookies utilise their own cookies which are not managed by browser settings but are used by flash player to store preferences and track users.

Why do we use cookies?

Cookies allow us to greatly enhance your onsite experience. As well as remembering key information such as log-in details etc they allow us to make sure our website is optimised to your personal preferences, while improving your all-round customer journey.

Improving performance, tailoring our advertising and aiding us in the use of embedded content, Cookies are vital to ensuring things run smoothly at

Examples of cookies

For details on the cookies used here at please email us at

How do I manage/control my cookies?

You can modify your browser settings so that it notifies you when cookies are sent to you or alternatively you can refuse cookies altogether. It's also possible to delete cookies that have already been set.

To manage your cookies simply consult the 'Help' section on your web browser. For more information on cookies and how to control them across a wide variety of web browsers check out