“GG.COM has worked with Betfred for about 5 years, over a period that has seen big strides forward in affiliate marketing. The tools now provided to affiliates by the major bookmakers have helped the industry to become more professional and to more effectively manage our businesses, giving us a better understanding of our audiences’ habits, more targeted and timely promotions and data we can rely upon to accurately access the all important commercial issues. Over the last two years, Betfred has been in the vanguard of this change and the sophistication of the tools they now provide is matched only by the way in which the affiliate marketing team supports and develops the relationships they manage. With the launch of the new website and with plans to place even more emphasis on engaging with and supporting the affiliate sector in future, it seems that the reputation Betfred has gained as an organisation founded upon innovation and flair is not only well earned, but is being continually and effectively pushed forward.”

Colin at GG.com